MONACO RECOGNIZED AS BEST ENDURING DESTINATION TOURISM BRAND AT ATME ATLAS AWARDS

NEW YORK - SEPTEMBER 29, 2004 – In September, the Principality of Monaco won a prestigious award for “Best Enduring Brand,” which was accepted by Mr. Michel Bouquier, the President of Tourism in Monaco, at The Westin Philadelphia during the 23rd Annual ATME ATLAS Travel Marketing Awards. The award confirms Monaco’s success in becoming one of the world’s great luxury brands and perpetuating that brand luster for nearly a century.

The Association of Travel Marketing Executives (ATME) is a professional association of senior-level executives with vital responsibilities in the marketing of travel and tourism worldwide. The ATME Atlas Awards were created to recognize executives and companies for bold tactics, results-oriented programs and broad marketing vision.